**Greggs Clarifies Lawson Christmas Ad Role**

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Post on Nov 04, 2024

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Greggs Clarifies Lawson Christmas Ad Role: No Sausage Rolls for Santa

The festive season is upon us, and with it comes the inevitable barrage of Christmas adverts. This year, Greggs has been at the center of some online chatter, specifically regarding the role of the iconic Scottish comedian, John Lawson, in their holiday campaign.

The Buzz Around Lawson

Rumors swirled on social media about Lawson's involvement in the ad, with some speculating that he would be portraying Santa Claus himself. This speculation was fueled by the fact that Greggs has previously used celebrities to promote their products, including Danny Dyer and Gordon Ramsay.

However, Greggs has quickly stepped in to clarify the situation, confirming that Lawson is not, in fact, playing Santa Claus in their Christmas advert. While Lawson is a beloved comedian, the company decided to go in a different direction for their festive campaign.

What is Greggs' Christmas Ad About?

Instead of a celebrity-driven approach, Greggs' Christmas ad focuses on the power of bringing people together during the holiday season. The heartwarming ad features a group of friends sharing a Christmas meal and enjoying the company of one another. It's a simple, yet powerful message that resonates with viewers during the festive season.

Greggs' Focus on Community

This emphasis on community and togetherness aligns with Greggs' broader brand strategy. The bakery chain has always aimed to be a place where people can come together and enjoy delicious food. The Christmas ad is a natural extension of this brand identity, highlighting the importance of human connection during the holiday season.

Final Thoughts

While the rumor mill may have spun a tale of Lawson as Santa, Greggs has clarified the situation. The company's focus remains on creating a heartwarming and relatable Christmas ad that emphasizes the power of community and connection. Whether or not you're a fan of Lawson, there's no denying that Greggs has delivered a festive message that resonates with its audience.